Shopper Marketing Weekly Snacks #16
A blog about ecommerce marketing, running an online business and updates to Shopify’s ecommerce community. Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Covers topics from agencies, commerce, convergent-tv, creativity, brand-marketing, inside-the-brand, media, performance-marketing, programmatic and social-marketing. Adweek is the leading source of news for marketing, media, and advertising professionals.
Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy. Here is everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services. If you join the newsletter , you get access to exclusive blog posts. These posts are more detailed with actionable information and winning digital marketing updates and strategies.
If you’re looking for intelligent tactics, this is a great place to start. The Content Marketing Institute blog is one of my personal favorites. Largely because the information they provide is always very tactical.
These articles contain plenty of statistical data on the latest trends, comparison of methods for A/B testing, as well as some upward mobility topics. VWO is a data-driven company and that is reflected in its content. They present great industry insights and stats, and their website has detailed content on everything related to conversion rate optimization. Moz is one of the most well-known names in the marketing and SEO industry.
Their blog focuses on education, thought leadership, and provides a solution to business’ problems in the digital age. In doing so, they offer case studies to demonstrate how they grew companies based on real user behavior tests. Blog articles also examine large companies or people using social and break down what they are doing well .
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Their articles are usually tagged, rather than posted under a single category, so readers can cross-reference and find other similar posts, https://google.iq/url?q=https://www.questsolutionsmarketing.com/ a helpful feature. Building an authority site is every marketer’s dream, but it doesn’t come easy. Authority Hacker helps marketers achieve this by providing useful tips and actionable advice. Often, the blog will use real-life case studies to showcase how different marketers were able to build industry-leading businesses. Additionally, the annual report on social media marketing compares paid and organic promotions on major social media platforms. This study is quite resourceful for marketers who are undecided on what platforms to target.
Features focus on a wide range of in-depth topics, such as brand psychology, innovative positioning techniques, and beneficial insight into customer experience. His blog/vlog is chock-full of everything from funny anecdotes on working in the marketing world to hard-hitting pieces that are so direct, you’ll have to read them yourself to believe them. This blog goes into B2B content marketing so they are super niche topics that you can read here. What makes the Velocity Partners blog a must-read is the conversational style of writing. From sales to marketing and lead gen, the RevenueZen blog covers it all. However, it’s not the variety of topics that make this blog a winner.
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The blog isn’t as active as other ones on this list, and you can expect a new article in a week or two. However, the value generated by the blog compensates for the wait. Most topics focus on measurable content marketing strategies and how you can make your inbound marketing initiatives more streamlined. From there, blogging grew into a new and effective marketing strategy. Apart from providing the most robust SEO tool, Semrush also runs great content marketing blogs on matters of Search, SEO, SEM, PPC, and content development.
Delivering well-researched, no-nonsense advice on the best ways to improve rankings and drive more search and social traffic. While Moz offers big picture SEO news and analysis, the Ahrefs blog is packed with information on the technical side of SEO. Ahrefs’ blog content is detailed, data-driven and huge in scale, like its latest analysis of on-page SEO .